date:Jun 27, 2012
ts' popularity, and to prevent regulation.
As CSR campaigns can improve a firm's standing with the public and policymakers, they are potentially a powerful mechanism to forestall regulation,said the experts.
While the Refresh Project and Live Positively have not stated such goals outrightand we have no cache of internal soda industry documents to investigate for such explicit rationalesthe campaigns employ the very tactics that companies use to influence the public and policymakers.