date:Jun 27, 2012
xpensive and multinational campaigns similar to those used by tobacco companies.
However, unlike tobacco CSR campaigns, soda industry CSR pushes such as PepsiCos Refresh Project and Coca-Colas Live Positively campaign explicitly target young people and aim to increase sales, they say.
Soda companies use CSR to tout their concern for the health and well-being of youth while simultaneously cultivating brand loyalty,argue the experts led by Andrew Cheyne from the Berkeley Media Studies Group,