date:Jun 27, 2012
markets outside of China or their respective Asian homebase. Celebrity endorsements, mega-stands and refined lifestage marketing were not isolated on the showfloor.
The bigger Chinese suppliers know they have to meet western Good Manufacturing Practices (GMPs) if they are to compete there, there are many programmes that can assess GMPs like the ones we and our partners offer, and that quality improvement is matched with smarter marketing,he said.
But that doesnt mean there arent a lot of comp