date:Aug 20, 2013
Kerry Foods is to launch called the Little Urban Food Company, which is to be sold exclusively at Waitrose.
Design agency Dragon Rouge has designed the packaging, brand name and narrative for the new product line, which, according to the agency, has a 'quirky, light-hearted style'.
Dragon Rouge was tasked with creating branding that would appeal to food-lovers who appreciate good food but have little time to cook from scratch. The packaging features bold, colorful graphics with the various var