date:Aug 19, 2013
with a SRP of $0.79 to $0.99.
The fruit flavored beverages will be sold in c-store channels, supermarkets and specialty retail outlets.
FruJuici Beverages president Frank Natale said the company is targeting tweens and teens for the beverage line.
It is important for us to launch FruJuici and our 'Juici up ur World' campaign in a way to drive tweens and teens towards our brand and keep them interactive through our social media platforms, FruJuici.com, FruJuici Mobile, Photo Graffiti Apps, You