date:Aug 19, 2013
ations network Initiative on behalf of Tesco and television network ITV (ITV.L), will run throughout Downton Abbey's fourth series which starts in October and involves a sponsorship package across broadcast, mobile and online platforms.
Downton Abbey is a great brand fit for Tesco Finest, said David Wood, Tesco's UK marketing director.
Financial details of the deal were not disclosed.
The third series of the show, which climaxed with the car crash death of the heir to the Downton estate Matth