date:Aug 19, 2013
Britain's biggest grocer said on Friday the Tesco Finest range, which consists of over 1,400 products from ready meals to wine, would sponsor Downton Abbey in the first TV sponsorship deal by the range.
In June Tesco posted a drop in quarterly underlying sales in Britain, resuming a trend seen for most of the past three years and raising doubts about its 1 billion pounds ($1.56 billion) turnaround plan despite a host of new initiatives.
The TV sponsorship deal, negotiated by global communic