Young British consumers have taste for traditional biscuits, says Mintel
date:Jun 27, 2012
ve rather a conflicted relationship with biscuits. They are more likely than men to indulge in them as a treat, but are then far more likely to feel guilty about it.

Unfortunately, the healthy biscuits that are on the market are tarnished with a bland reputation, making that chocolate biscuit all the more tempting,said Beckett.

In 2011, no additives or preservatives were likeliest health claims for new products, accounting for a quarter of new product launches in the sweet biscuit sector in th
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