date:Jun 27, 2012
It found that with six in ten (60%) young consumers disagreed that traditional biscuits are boring, compared to 55% of their older counterparts (55+).
Alex Beckett, senior food and drink analyst at Mintel, said:The youth of Britain is growing up immersed in digital media, text-speak and cutting-edge gadgetry but this doesnt mean they dont appreciate a good old-fashioned Custard Cream.
Consumption habits
He said these biscuit varieties did not have the marketing backing of big-name brands, but