Pepsi wins battle in cola wars: $21 Million CUNY deal
date:Aug 16, 2013
venue from vendors.

There was a sense that there were certain areas that were ripe for leveraging the buying power across the university, Mr. Arena said.

That is proving out, he said, because the university expects to receive $1.4 million more from Pepsi in the first year than it would have otherwise.

The university issued a request for proposals for the beverage business, he said. By spring, the bidding had boiled down to a competition between Coke and Pepsi, and Pepsis best and final offer
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