date:Aug 16, 2013
h to a better offer from Pepsi.
Pepsi offered more money and more forms of promotional support to CUNY than Coke did, Mr. Arena said. Their proposal offered a variety of products and a level of support and a total royalty number that was superior, he said.
Mr. Rogers said losing out at CUNY would be a blow to Coke because the university was one of the biggest in the country. CUNY has about 270,000 students seeking degrees on campuses of varying sizes, including Hunter College, City College of