New mild preservation method stirs up American juice market
date:Aug 16, 2013
y, while retaining all its taste and nutritional values. The technology extends the shelf life to at least 21 days.

As a result, PurePulse offers customers the opportunity to capitalize on growing consumer demand for fresh juice. At the same time, the longer shelf life increases supply chain flexibility and reduces food waste in supermarkets.

The predecessor to PurePulse is classical PEF, or pulsed electric field, technology.

PEF is a continuous preservation process in which liquid food produ
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