Survey highlights trends in ice cream category
date:Jun 27, 2012
The association is responsible for making and distributing about 85% of the ice cream and frozen dessert products consumed in the United States.
Ninety-two per cent of the companies surveyed said vanilla is the most popular flavor among their consumers, with chocolate chip mint and cookies and cream ice cream tied for second place at 3.7%.
When it comes to what type of ice cream consumers prefer, the survey found 70% want premium ice cream, while 10% said novelties are most popular. Novelties we
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