date:Aug 14, 2013
han NASCAR and IndyCar.
According to Beverage Digest, Mello Yello is showing promise in the carbonated soft drink industry by capturing the No. 3 spot in the citrus category behind Mountain Dew and Sun Drop, which is marketed by Dr Pepper Snapple Group. However, while Mello Yello moved 43 million cases last year, Mountain Dew moved 628 million cases.
This is evidence that even for Coca-Cola, competing with Mountain Dew is no easy task, said John Sicher, editor and publisher of Beverage Digest.