date:Aug 14, 2013
ino's and convenience store retailer Circle K.
Coca-Cola is hoping that Mello Yello will attract a more diverse audience today than the teen consumers it targeted in the 1990s, Ad Age reported. This strategy will help the brand distinguish itself from PepsiCo Inc.s Mountain Dew, which primarily appeals to younger consumers.
Mello Yello may also appeal to members of the African-American and Hispanic communities thanks in part to its ties with NHRA, which attracts more ethnically diverse fans t