date:Aug 14, 2013
According to a report by Ad Age, The Coca-Cola Co.'s citrus soda, which launched nationally in 1979, is making a comeback. The soda, which was dubbed the World's Fastest Soft Drink, recently went back to its National Hot Rod Association (NHRA) roots, taking over the sponsorship from Coca-Cola's Full Throttle. It has now embarked on a television and radio campaign, in addition to sampling at NHRA racing events.
It's a great opportunity to engage with new fans, but also connect with fans who h