date:Aug 13, 2013
erserved space in the chocolate category, he said.
The retailer did not return SNs request for comment.
Rather than merchandise Hello products by form, as is customary in the chocolate category, Target is devoting an inline brand block to the collection of bars, on-the-go sticks and bags of mini-sticks to better amplify brand messaging, noted Hurley.
This is unique for a category which rarely looks at [merchandising] from the consumer standpoint, he said.
Hellos packaging features eye-catchi