date:Aug 13, 2013
Target is devoting incremental shelf space and endcap displays to premium chocolates geared to members of Generation Y, as part of an exclusive distribution arrangement with Lindt.
Lindts Hello line of chocolate, in flavors like Strawberry Cheesecake, Caramel Brownie and Cookies Cream, was designed to fill a dearth in the market for premium chocolates geared to young consumers, according to Mike Hurley, marketing director for Lindt.
Target is seeing this as an opportunity to [cater] to an und