Monster spends to defend safety of its products
date:Aug 12, 2013
other quarter of solid sales growth, in both our domestic and international markets, but note that there were certain exceptional costs that affected profitability during the quarter, Mr. Sacks said. Despite the single-digit category growth rates we are seeing in our major markets, the Monster Energy brand continues to grow in excess of such category growth. Monster Energy Zero Ultra, launched in the third quarter of 2012, has become one of our best-selling products. Following on this success, w
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