date:Aug 12, 2013
s for the 13 weeks ended July 27. For all outlets combined, sales in the energy drink category, including energy shots, increased by 2.7% versus the same 13-week period a year ago. Monster Energy sales grew 10.1% in the 13 weeks ended July 27.
U.S. Nielsen market statistics show that Monster Energys growth is still outpacing the growth of the category as a whole on an increasing basis, particularly over the last four weeks, he said.
He said the company has sold more than 9 billion energy drink