date:Aug 12, 2013
e launched Monster Energy Ultra Blue in March 2013.
Sales of Monster Energy Zero Ultra, although accretive, resulted in some cannibalization generally across existing stock-keeping units, Mr. Sacks said in the conference call.
Sales of the Monster Energy brand internationally, including in Japan, continue to meet expectations, the company said. Second-quarter net sales in 2013 by the Japanese distributor were significantly lower than net sales in the previous years second quarter, which saw th