date:Aug 12, 2013
s to bring many new consumers into this part of the mac and cheese category, offering a great growth opportunity for Annies and our retail partners.
The second platform, announced Aug. 8, marks Annies entry into the family-size frozen entree segment. The company later this month will begin shipping four varieties: lasagna with meat sauce, classic mac and cheese, shells and white cheddar with chicken, and butternut squash mac and cheese.
Our selling proposition in this category is compelling, M