date:Aug 12, 2013
Campbell Soup Company has completed the acquisition of Kelsen Group A/S, a producer of baked snacks, including the Kjeldsens and Royal Dansk brands, sold in 85 countries around the world. Based in Nrre Snede, Denmark, Kelsen is a market leader in the assortment segment of the sweet biscuits category in China and Hong Kong, where growth in sweet biscuits is outpacing the growth of the $60 billion global sweet biscuits market.
Campbell will operate Kelsen as a standalone business, reporting to Lu