Cashing in on health scares, China online food sales boom
date:Aug 12, 2013
, last year launched Shunfeng First Choice offering a range of food to around 500,000 consumers. About 70 percent are imported products such as wine and milk powder, but it also sells local seafood, meat and vegetables.

We go directly to the farms to pick the produce, and then using our own logistics, deliver straight to the consumer. So from the tree to the consumer's dining table, we'll remove all the sectors in between, said Yang Jun, director of sales and marketing.

Delivering on Promises?
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