date:Aug 12, 2013
uch as COFCO Ltd and Shunfeng Express betting that a decent slice of a 1.3 billion population will pay for the peace of mind they say their services offer.
I think people are willing to pay a higher premium than in the West. In other markets, like the UK, food e-commerce is about convenience. Here, there's going to be a higher quality and safety premium, said Chen Yougang, a partner at consultancy McKinsey.
But convincing some sceptical Chinese consumers on food quality will remain a battle. S