date:Aug 09, 2013
l be on the house.
Nick Britton, Marketing Manager for Guinness Western Europe at Diageo, said Guinness is committed to using innovation to develop new marketing tools that will excite consumers and drive valuable sales for our customers. The new NFC activity is a prime example of this, and shows how we have implemented the latest technology in our founts, to keep our audience engaged whilst rewarding them with offers, vouchers competitions and content.
Guinness is working with Proxama, an NFC