date:Aug 09, 2013
Diageo, through its well-known Guinness brand, has developed an interesting and industry-first use for near field communication (NFC) technology bonk your phone to the tap, and be in with a chance of winning a pint.
In a forward-thinking move the new technology has been activated in the entire estate of new Guinness founts installed in outlets across the UK and Ireland, suggesting theres a lot more to come from Guinness in this regard. Guinness has already fitted 11,442 new founts in outlet