date:Aug 09, 2013
The 5 million multimedia campaign, which is to kick off in early October, will feature both TV and digital advertising, a customer magazine and in-store communication materials.
The campaign will kick off with a 40-second advert and sponsorship of ITV's 'Lorraine' show from October, which will continue till the end of December.
The new advertising push will champion Spar's convenience, value, product ranges and fresh produce as well as reinforcing its 'heritage at the heart of communities', ac