Verve energy drink drives Vemma Nutrition sales
date:Aug 08, 2013
ive months.

Vemma marketing and brand development executive vice president Mark Patterson that the company will enter into coffee and tea markets in 2014.

And there's the upcoming launch in January of Vemma's new Chris Powell Bod-e Shake in a ready-to-drink (RTD) can. Verve has taught Vemma an important lesson -- RTD is critical for massive acceptance and consumption, Patterson added.

Vemma founder and CEO BK Boreyko said: We expect sales will continue to increase as school gets back into ses
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