date:Aug 08, 2013
r cent for Woolworths and 24 per cent for Coles in March 2012 the first full year of data after Coles introduced its controversial $1 per litre pricing strategy and Woolworths followed.
Some branded milks suffer more than others
Meanwhile, sales of Dairy Farmers and Pura branded milks, which are both owned by food and beverage company Lion, both fell for the fifth straight year. Roy Morgan Research said both brands were already declining before the pricing battle. Dairy Farmers branded milk w