date:Aug 08, 2013
Waitrose has replaced its long-term marketing agency, Kitcatt Nohr Digitas with AIS London, who will take over the retailer's customer relationship management account later this this year.
The UK grocer had worked with Kitcatt Nohr Digitas since 2006 but said that it was impressed by the level of professionalism and innovation at AIS London.
According to Waitrose marketing director Rupert Thomas, AIS will work alongside our in-house team to develop our CRM strategy, including driving forward o