date:Aug 06, 2013
. Healthy eating has become a trend and is a significant change in consumer behaviour.
Consumers are increasingly demanding fresh, natural and organic products. Consumers are also seeking ways to maximize the limited time they have for food preparation and this had created a great demand for convenience products.
Technological innovations such as mobile platforms, smart sensors and social media have enabled new ways of shopping.
Shopping on mobile devices have made it possible for online offe