date:Aug 05, 2013
through Marley's One Drop.
According to SymphonyIRI, the consumer packaged goods market research firm, consumption of RTD coffee jumped 6.2% in the last year, resulting in sales of $1.1 billion. Starbucks, the major player in the category, currently accounts for approximately 80% of the market.
The ready-to-drink coffee category is dominated by one major brand and we're thrilled to bring this premium Jamaican alternative to coffee lovers everywhere, said Kevin McClafferty, president and CEO o