date:Jun 25, 2012
ney-off vouchers to attract cash-strapped shoppers.
Iceland's profits rise represents its seventh set of recordresults in a row since Walker returned to the business hefounded in 1970. In a swipe at his major rivals, he said it wasachieved not by chasing short-term profit targets, but byresolutely doing the right things for our staff and customersfor the longer term.
The chain has grown its market share from to two percent, upfrom 1.9%. Iceland said the launch of 230 products under its ownbran