date:Jun 25, 2012
British frozen food chain Iceland has reported record profitsbut admitted a flurry of discount vouchers from supermarketrivals is impacting sales.
Iceland's profits rose 18.5% to 184.3 million for the yearended March 30, and store-for-store sales were 6% despite ahighly competitive marketplace.
Founder Malcolm Walker, who recently bought back the company ina 1.5 billiion deal, said underlying sales had been prettyflat since the year end as supermarkets stepped up theirpromotions by offering mo