date:Aug 02, 2013
he parent of Plano-based Frito-Lay. The PepsiCo contract expired at the end of the 2012 season. As the contract was winding down, the Rams began talks with Dr Pepper as well as Coke and Pepsi, Reif said.
Dr Pepper is smaller than both Coke and Pepsi, but I will say they bring all their assets to bear. Dr Pepper far and away brought more to the table, Reif said.
We couldnt spend the amount of money in marketing that Dr Pepper is able to do.
The Rams deal comes with a certain level of mystery.