date:Aug 02, 2013
In the next few days, Plano-based Dr Pepper Snapple Group is expected to become the official soft-drink partner at the 64,000-seat Edward Jones Dome, home of the St. Louis Rams.
Bob Reif, chief marketing officer for the NFC West team, said the ink is not yet dry [but] obviously we believe its going to happen.
This marks Dr Peppers second exclusive soft-drink deal in the National Football League. In April 2012, the nations third-largest soda maker said it had signed a seven-year marketing ag