date:Aug 02, 2013
rovenance and ethics play little or no part in customers buying decisions.
The ASA said in its adjudication: We considered that Tesco had objectively compared price and the ad made clear that Tesco were comparing their own prices against brands, own labels and fresh produce prices at Sainsburys, Asda and Morrisons and that some products would be excluded from the comparison.
While we noted Sainsburys concerns, in the context of an ad which explained clearly the basis of Tescos price comparison