date:Aug 02, 2013
individual ingredients, to make sure we make common-sense comparisons customers would see as fair and meaningful.
He added: The origin of a product can be important and where it is, for example Melton Mowbray pies, we compare by origin too. Where it isnt a key factor for customers, we dont let it stand in the way of making a common-sense comparison.
A Sainsburys spokesman said: We understand the ASA has not upheld our challenge but we think customers would not agree with Tescos position that p