date:Aug 02, 2013
ference.
But Tesco UK marketing director David Wood said making comparisons with other retailers products was legitimate. He said: Nearly half the average customer basket is made up of own-brand products. We didnt think comparing half the basket was good enough.
It isnt that it cant be done, or cant be done fairly (as the ASA has adjudicated), its just that it takes effort to go the extra mile for customers. A massive amount of work goes into making the comparisons, down to the quality of the