date:Aug 02, 2013
theirs are unfair because issues such as product provenance are not sufficiently taken into account.
Sainsburys ads, which launched today and run under the strapline Same price, different values, make distinctions between products such as Tescos non-Fairtrade bananas with Sainsburys Fairtrade bananas, or Tescos Everyday Value ham, which is produced in the EU, with Sainsburys Basics ham, which is British. The ads conclude: They cost exactly the same. But its what you cant see that makes the dif