date:Aug 02, 2013
A war of words has broken out between Sainsburys and Tesco after the Advertising Standards Authority rejected Sainsburys complaint about Tescos Price Promise.
Sainsburys has taken out national press advertising to highlight the differences between its products and Tescos, while the latter hit back against criticism and defended its position.
The Tesco Price Promise, introduced in March, met opposition from Sainsburys and Morrisons. They believe comparisons between Tescos own-brand products and