date:Aug 02, 2013
and generates in excess of 100 million in retail sales value, Investcorp said.
Approximately 80% of Tyrrells product sales come from the United Kingdom, with the remaining 20% generated from its international markets, including Germany, France, The Netherlands and North America. In the United States, the companys potato chips primarily are found in supermarkets on the East coast.
The premium snacks market is very dynamic and attractive, said Carsten Hagenbucher, principal in Investcorps Europe