date:Aug 02, 2013
he said. Chicken is the top-selling U.S. protein, and since January we have added six chicken s.k.u.s (stock-keeping units) to our Helper line-up. Our latest Chicken Helper varieties are crispy cheddar bacon with pasta and crispy ranch with mashed potatoes. We are launching a five s.k.u. line of Betty Crocker mac and cheese later this summer.
Ms. Chugg said the dry dinner business will be supported with stepped up advertising, leveraging both TV and digital to show consumers how Helper helps s