date:Aug 02, 2013
Ms. Chugg said. These new offerings were unsuccessful and drove the vast majority of our dry dinners sales decline over the last three years.
New product introductions by General Mills in recent years have centered on products without the words Helper in the brand, including Romanos Macaroni Grill and Good Earth. In both instances, the brands were tied to restaurant chains.
Nielsen data cited by Ms. Chugg showed a $59 million decline in retail sales of General Mills dry dinners with these n