Restoring the Helper core at General Mills
date:Aug 02, 2013
meal so convenience is very important, right after taste, in deciding what to make for dinner.

After briefly reviewing plans for the General Mills Progresso and Old El Paso brands, Ms. Chugg offered a lengthier discussion of the dry dinner business at the company. She began with a look at where the company has fallen short.

In recent years weve shifted our focus away from our core hamburger, chicken and tuna Helper varieties into more value-added product offerings like restaurant favorites,
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