date:Aug 02, 2013
l green tea blend tailored to local consumers preferences, according to Nestl.
Japan is an important tea market with a lot of potential, Pascal Lebailly, head of Nestl's Special.T said. Per capita consumption is up to five times higher than in any western European country, apart from the United Kingdom.
Although Japan has a strong green tea drinking culture, other varieties such as black, blue, white, flavoured, or organic herbal are less well known, he added.
Special.T is Nestls third major