date:Aug 02, 2013
Nestl is introducing its capsule tea system Special.T to consumers outside Europe for the first time, with the launch of the brand in Japan. The launch follows roll-out of the tea brewng system in French, Belgian, German and Swiss markets.
The FMCG giant believes that the system's advanced technology, combined with its range of more than 25 varieties of tea selected from the top 1% of the world's tea farms will strongly appeal to Japanese consumers.
The range in Japan will include an additiona