date:Aug 02, 2013
ot established well enough to compete with local brands.
For years, Moutai has relied heavily on high-end group consumption and specialized stores to develop sales.
To change its distribution channels, which used to target luxury spending, to aim at ordinary customers will take considerable time and effort, said Ma Fei, an industry consultant.
Meanwhile, Moutai's peers are also posting lackluster results. Jiugui Liquor Co Ltd said its first-half revenue has seen a rapid decline, resulting in