date:Aug 01, 2013
rly well in line with our strategy to extend our leadership in Fresh Foods, he said.
Woolworths said the launch of its More Savings Every Day marketing campaign at the end of the fourth quarter had been well received by consumers.
Average prices experienced deflation of 2.9 per cent for the year and 3.5 per cent for the fourth quarter when the effects of promotion and volumes were included, according to the Company.
Woolworths said the standard shelf price movement index for the year was infl